Fragrance Packaging
Designed a cohesive fragrance packaging system supported by art direction, campaign imagery, and production-ready visual assets across digital and e-commerce platforms.
Packaging Development
In parallel, a full visual communication layer was developed — including product photography, campaign imagery, and mockups designed for use across website, newsletters, and marketing materials. Image postproduction and retouching were carried out to ensure consistency across all digital touchpoints, with assets optimized specifically for e-commerce environments.
The result is a scalable and production-ready fragrance system that integrates packaging, visual storytelling, and digital presentation into a unified and commercially effective brand experience.
Packaging design and redesign, color system development, Pantone selection, embossing and finishing direction, print production coordination, communication with manufacturers, product photography, campaign art direction, mockups and visual assets, image retouching and postproduction, e-commerce image preparation (Shopify), newsletter and marketing visual design.
Fragrance packaging design and art direction project combining product design, Pantone color systems, print production, photography, and e-commerce visual assets for a cohesive brand experience.
Visual Communication
Developed a comprehensive packaging and visual system for a fragrance collection, combining product design, photography, and digital communication into one cohesive brand experience.
The project included the redesign and refinement of packaging across the product line, establishing a consistent color system and typographic hierarchy to unify multiple fragrance variations. Particular attention was given to color accuracy and material interaction, including Pantone selection, embossing details, and collaboration with print manufacturers to ensure production consistency.
The packaging process was supported by direct communication with printing houses, overseeing material choices, finishing techniques, and technical adjustments required for large-scale production. Structural and visual modifications were introduced to improve both aesthetic clarity and manufacturability.
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